Robert Grupp President, Grupp Global Partners & Adjunct Instructor at University of Florida Top Contributor call the attention for “Authentic Advocacy” Report from Arthur W. Page Society is the Real Deal
Last Fall, the Arthur W. Page Society published a report that struck to the core of what chief communications officers are charged with doing at their organizations. Namely to engage various stakeholders in such a “way to achieve corporate objectives.”
Over two years, the Society conducted in-depth research that also involved focused interviews with the heads of communications at five companies: Cargill, Chevron, Lundbeck, Southwest Airlines and USAA.