The SocialBro wrote it: Over 13,000 marketers representing the cream of the advertising & marketing world have gathered at this week’s Cannes Lions International Festival Of Creativity. As well as the best campaigns from the previous year being recognised, the industry also joins together to discuss what future trends, technologies, and ideas will shape the field.
The festival is still taking place, but we’ve kept our finger on the pulse of this year’s Cannes Lions to unearth the key developments and suggestions in the field of social media so far. Trends come and go, but we think these will have a major impact on the social media industry over the coming years. Marketers will need to react to the new opportunities they bring. If you’re unable to make your way down to France (or you’re there, and have been occupied with other matters), then here’s the social media highlights that you need to know about.