Goal:

To unite trend-makers and influencers from the global communications elite and provide a platform for discussion focused on the future development of communications and their role in business, society and politics; to provoke in-depth analysis of the form and content of interaction between business, media, and society, on the one hand, and the state, on the other. What all communicators need today is a global network for distributing best practices achieved in crisis communications or change/reputation management and useful strategies applied in investor relations, employee motivation, government lobbying, etc. Equally necessary is to foresee the upcoming communication trends and secure a successful method for analyzing the key problems, finding solutions and offering best tools which could serve top-managers in their decision-making or daily professional tasks and, through the exchange of ideas and opinions, help them improve their own corporate and social efficiency.