NegativeSEO.com, a site dedicated to exploring all sides of negative SEO, officially launches on March 5th, 2015.
Negative SEO is a topic shrouded in controversy and speculation. Since search engines introduced algorithms to reduce low-quality sites in their search results, sites have been penalized for spammy backlinks and duplicate content — and black hatters have wondered if those same tactics could be used against competitors to artificially drive down their ranks.
The official stance from Google is that negative SEO is nothing that the average site owner needs to worry about, but the evidence is piling up that it’s a much bigger issue.
For the founder of NegativeSEO.com, the issue is very much a personal one. A few years ago, the founder’s primary site suffered from a slow but methodical series of attacks from a competitor, resulting in a halved income and serious drop in ranking. After analyzing and disavowing 50,000 backlinks, it took almost a year for the site to even begin recovering.
Knowing now first-hand that negative SEO exists, the site owner set out to learn as much about it as possible, and thus NegativeSEO.com was born.
The site is not a negative SEO service or a place to promote or cheerlead blackhat tactics. It is, however, an uncensored environment where people can talk freely about negative SEO. It offers articles, discussion forums, news and other resources for people looking to learn more about negative SEO. The site focuses on topics like ethics, tactics, detection, monitoring and counteracting an attack, as well as how to recover after losing rank.
By exploring the science behind negative SEO tactics, the NegativeSEO.com team hopes to lead innovation and solutions for people facing these issues.