In the 5th volume of PR News’ Book of Employee Communications Strategies & Tactics, authors cover subjects such as internal crisis communications, social media policies, human resources collaboration and brand evangelism in more than 45 articles that provide best practices that are scalable to any sized company. The authors share insights from their diverse backgrounds in PR practice, academia and the corporate world, illuminating strategies for connecting with employees while creating vibrant value propositions.
Employee communications, just like every other public relations discipline, is changing rapidly as a result of the influence of new technology, social media and evolving workplace demographics. Today, employees have unprecedented access to company information and the means to transmit it to the public swiftly and anonymously, impacting an organization’s reputation along the way. Motivating employees so that they equate their own success with that of the company is the surest way to guarantee that the information they share will reflect well on their colleagues and the organization.
Chapters for the guidebook include: “Motivation & Morale,” “Recruiting & Retaining Talent” and “Workplace Culture and Brand Evangelists.” The guidebook can be ordered in a digital or print version online.